first test for the animation part
HAVAS - VOEUX 2013
How brands can help preserve biodiversity.
"A lot of people like to point to some place else as the cause of the problem. It’s always population growth. Population growth’s important, but it’s also about how much each person consumes. So when the average American consumes 43 times as much as the average African, we’ve got to think that consumption is an issue. It’s not just about population, and it’s not just about them; it’s about us. And it’s not just about people: it’s about lifestyle."
"We need to use less to make more"
"Should you be able to buy a product that’s sustainable sitting next to one that isn’t, or should all the products on the self be sustainable?"
"We’ve identify 35 places globally that we need to work. These are the places that are the richest in biodiversity and the most important from an ecosystem function point-of-view. We have to work these in these places. We have to save these places if we want a chance in hell of preserving biodiversity as we know it."